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Information technology product manager vs media manager

The differences between information technology product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an information technology product manager and a media manager. Additionally, an information technology product manager has an average salary of $110,880, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for an information technology product manager include product management, project management and lifecycle management. The most important skills for a media manager are digital marketing, kpis, and media planning.

Information technology product manager vs media manager overview

Information Technology Product ManagerMedia Manager
Yearly salary$110,880$96,475
Hourly rate$53.31$46.38
Growth rate10%10%
Number of jobs169,462110,888
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does an information technology product manager do?

An information technology product manager is responsible for developing technical solutions for business requirements in meeting revenue goals and achieving the highest customer satisfaction. Information technology product managers conduct data and statistical analysis to determine current market trends and identify technology opportunities to monitor product activities and increase the brand's image to various market platforms. An information technology product manager evaluate the stability and efficiency of technological advancements to determine methods for product creation and optimization.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Information technology product manager vs media manager salary

Information technology product managers and media managers have different pay scales, as shown below.

Information Technology Product ManagerMedia Manager
Average salary$110,880$96,475
Salary rangeBetween $84,000 And $145,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyCloudflareMeta
Best paying industryHospitalityAutomotive

Differences between information technology product manager and media manager education

There are a few differences between an information technology product manager and a media manager in terms of educational background:

Information Technology Product ManagerMedia Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Information technology product manager vs media manager demographics

Here are the differences between information technology product managers' and media managers' demographics:

Information Technology Product ManagerMedia Manager
Average age3939
Gender ratioMale, 69.4% Female, 30.6%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between information technology product manager and media manager duties and responsibilities

Information technology product manager example responsibilities.

  • Manage data warehouse and ERP reporting for operations and finance/forecasting groups.
  • Manage multimedia infrastructure products and projects from design to implementation to disposition.
  • Manage application portfolio and development projects while delivering on-time and on-budget by utilizing SDLC standards and methodologies.
  • Manage external client expectations and develop trusted relationships with national retailers in delivering an API base SaaS application.
  • Manage requirements elicitation and documentation process, facilitate all business-facing relate activities as well as be the product SME.
  • Manage deployment of SaaS financial aid management solution to clients in higher education, including for-profit and non-profit institutions.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
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Information technology product manager vs media manager skills

Common information technology product manager skills
  • Product Management, 9%
  • Project Management, 8%
  • Lifecycle Management, 6%
  • Java, 5%
  • User Stories, 5%
  • Product Roadmap, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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