Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between information technology product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an information technology product manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $110,880 average annual salary of an information technology product manager.
The top three skills for an information technology product manager include product management, project management and lifecycle management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Information Technology Product Manager | Product Marketing Manager | |
| Yearly salary | $110,880 | $112,220 |
| Hourly rate | $53.31 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 169,462 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An information technology product manager is responsible for developing technical solutions for business requirements in meeting revenue goals and achieving the highest customer satisfaction. Information technology product managers conduct data and statistical analysis to determine current market trends and identify technology opportunities to monitor product activities and increase the brand's image to various market platforms. An information technology product manager evaluate the stability and efficiency of technological advancements to determine methods for product creation and optimization.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Information technology product managers and product marketing managers have different pay scales, as shown below.
| Information Technology Product Manager | Product Marketing Manager | |
| Average salary | $110,880 | $112,220 |
| Salary range | Between $84,000 And $145,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | Cloudflare | Credit Karma |
| Best paying industry | Hospitality | Technology |
There are a few differences between an information technology product manager and a product marketing manager in terms of educational background:
| Information Technology Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between information technology product managers' and product marketing managers' demographics:
| Information Technology Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.4% Female, 30.6% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |