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The differences between information technology product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an information technology product manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $110,880 average annual salary of an information technology product manager.
The top three skills for an information technology product manager include product management, project management and lifecycle management. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Information Technology Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $110,880 | $128,471 |
| Hourly rate | $53.31 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 169,462 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An information technology product manager is responsible for developing technical solutions for business requirements in meeting revenue goals and achieving the highest customer satisfaction. Information technology product managers conduct data and statistical analysis to determine current market trends and identify technology opportunities to monitor product activities and increase the brand's image to various market platforms. An information technology product manager evaluate the stability and efficiency of technological advancements to determine methods for product creation and optimization.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Information technology product managers and senior product marketing managers have different pay scales, as shown below.
| Information Technology Product Manager | Senior Product Marketing Manager | |
| Average salary | $110,880 | $128,471 |
| Salary range | Between $84,000 And $145,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Cloudflare | Roku |
| Best paying industry | Hospitality | Technology |
There are a few differences between an information technology product manager and a senior product marketing manager in terms of educational background:
| Information Technology Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between information technology product managers' and senior product marketing managers' demographics:
| Information Technology Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.4% Female, 30.6% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |