Junior product manager vs brand manager

The differences between junior product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a junior product manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $83,812 average annual salary of a junior product manager.

The top three skills for a junior product manager include project management, user stories and cloud. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Junior product manager vs brand manager overview

	Junior Product Manager	Brand Manager
Yearly salary	$83,812	$97,789
Hourly rate	$40.29	$47.01
Growth rate	10%	10%
Number of jobs	95,173	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a junior product manager do?

The junior product manager collaborates with the company's product team in defining the product vision. Junior product managers set the objectives and fundamental results. They build a certain strategic product roadmap which suits the overall strategy of the business. It is part of their job to coordinate activities to market the product. This bridges the gaps between organizational functions and aligns all the teams, including sales, customer support, and marketing.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Junior product manager vs brand manager salary

Junior product managers and brand managers have different pay scales, as shown below.

	Junior Product Manager	Brand Manager
Average salary	$83,812	$97,789
Salary range	Between $51,000 And $136,000	Between $72,000 And $131,000
Highest paying City	San Francisco, CA	Parsippany-Troy Hills, NJ
Highest paying state	Washington	Rhode Island
Best paying company	Broadridge	Meta
Best paying industry	Finance	Manufacturing

Differences between junior product manager and brand manager education

There are a few differences between a junior product manager and a brand manager in terms of educational background:

	Junior Product Manager	Brand Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Junior product manager vs brand manager demographics

Here are the differences between junior product managers' and brand managers' demographics:

	Junior Product Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 43.7% Female, 56.3%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between junior product manager and brand manager duties and responsibilities

Junior product manager example responsibilities.

Manage COOP/MDF spend and evaluation ROI with advertising dollars.
Manage the promotional activity, POS materials elaboration for department stores, and price guidelines.
Modernize and manage MSDS labeling system within the division, as part of the development of ISO.
Manage marketing budget, evaluates program ROI, and ensure they are in-line with quarterly and annual budgets.
Manage encode, streaming bit rate quality, content uploads, meta-tagging, and XML imports for CMS.
Patrol agent for Unix is a server process which is deployed on the managed device to monitor it.

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Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

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Junior product manager vs brand manager skills

Common junior product manager skills

Project Management, 20%
User Stories, 14%
Cloud, 11%
Market Research, 9%
Product Development, 6%
Product Roadmap, 6%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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Updated January 8, 2025

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