Junior product manager vs marketing director

The differences between junior product managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a junior product manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $83,812 average annual salary of a junior product manager.

The top three skills for a junior product manager include project management, user stories and cloud. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Junior product manager vs marketing director overview

	Junior Product Manager	Marketing Director
Yearly salary	$83,812	$114,906
Hourly rate	$40.29	$55.24
Growth rate	10%	10%
Number of jobs	95,173	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a junior product manager do?

The junior product manager collaborates with the company's product team in defining the product vision. Junior product managers set the objectives and fundamental results. They build a certain strategic product roadmap which suits the overall strategy of the business. It is part of their job to coordinate activities to market the product. This bridges the gaps between organizational functions and aligns all the teams, including sales, customer support, and marketing.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Junior product manager vs marketing director salary

Junior product managers and marketing directors have different pay scales, as shown below.

	Junior Product Manager	Marketing Director
Average salary	$83,812	$114,906
Salary range	Between $51,000 And $136,000	Between $68,000 And $193,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Broadridge	Brookfield Properties
Best paying industry	Finance	Manufacturing

Differences between junior product manager and marketing director education

There are a few differences between a junior product manager and a marketing director in terms of educational background:

	Junior Product Manager	Marketing Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Junior product manager vs marketing director demographics

Here are the differences between junior product managers' and marketing directors' demographics:

	Junior Product Manager	Marketing Director
Average age	39	39
Gender ratio	Male, 43.7% Female, 56.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between junior product manager and marketing director duties and responsibilities

Junior product manager example responsibilities.

Manage COOP/MDF spend and evaluation ROI with advertising dollars.
Manage the promotional activity, POS materials elaboration for department stores, and price guidelines.
Modernize and manage MSDS labeling system within the division, as part of the development of ISO.
Manage marketing budget, evaluates program ROI, and ensure they are in-line with quarterly and annual budgets.
Manage encode, streaming bit rate quality, content uploads, meta-tagging, and XML imports for CMS.
Patrol agent for Unix is a server process which is deployed on the managed device to monitor it.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Junior product manager vs marketing director skills

Common junior product manager skills

Project Management, 20%
User Stories, 14%
Cloud, 11%
Market Research, 9%
Product Development, 6%
Product Roadmap, 6%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Junior Product Manager
Junior Product Manager vs Marketing Director

Updated January 8, 2025

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