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The differences between lead generating specialists and lead generators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead generating specialist has an average salary of $48,541, which is higher than the $24,158 average annual salary of a lead generator.
The top three skills for a lead generating specialist include lead generation, salesforce and digital marketing. The most important skills for a lead generator are lead generation, good communication, and CRM.
| Lead Generating Specialist | Lead Generator | |
| Yearly salary | $48,541 | $24,158 |
| Hourly rate | $23.34 | $11.61 |
| Growth rate | 4% | 6% |
| Number of jobs | 27,090 | 6,802 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 52% |
| Average age | 37 | 44 |
| Years of experience | - | 6 |
A lead generating specialist has two main responsibilities, which are to call leads to find out if they meet the requirements necessary to conduct a sales call and to research leads that meet these requirements and engage them to qualify for sales. Aside from their main tasks, they also do research for target markets which may include SWOT analysis, creating a list of leads and contacting them to get updates on the new trends, setting appointments for program discussions, and training new lead gen specialists.
A lead generator is someone who attracts and converts interested strangers and prospects to buy a product or service from a company. Lead generators need to establish a lead generation process to attract leads. In marketing, they initiate customer inquiries or interest in services or products. The skills required for this job include business development, digital and email marketing, leadership, communication, attention to detail, and business management. They also must be knowledgeable in the field of marketing.
Lead generating specialists and lead generators have different pay scales, as shown below.
| Lead Generating Specialist | Lead Generator | |
| Average salary | $48,541 | $24,158 |
| Salary range | Between $32,000 And $73,000 | Between $15,000 And $36,000 |
| Highest paying City | Medford, OR | New York, NY |
| Highest paying state | West Virginia | New Jersey |
| Best paying company | Adobe | |
| Best paying industry | Technology | Retail |
There are a few differences between a lead generating specialist and a lead generator in terms of educational background:
| Lead Generating Specialist | Lead Generator | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 52% |
| Most common major | Business | Business |
| Most common college | - | University of Pennsylvania |
Here are the differences between lead generating specialists' and lead generators' demographics:
| Lead Generating Specialist | Lead Generator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 56.4% Female, 43.6% |
| Race ratio | Black or African American, 17.8% Unknown, 3.5% Hispanic or Latino, 17.8% Asian, 3.9% White, 56.1% American Indian and Alaska Native, 0.9% | Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 10% |