Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between location analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a location analyst and a market research analyst. Additionally, a location analyst has an average salary of $55,631, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a location analyst include data integrity issues, market trends and financial models. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Location Analyst | Market Research Analyst | |
| Yearly salary | $55,631 | $51,688 |
| Hourly rate | $26.75 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 13,519 | 71,240 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A location analyst is responsible for the many aspects of an organization's business operations. As a location analyst, you will be performing a variety of duties including property planning, marketing, and market intelligence, and site research. In addition, you will manage and facilitate the collection of data, map market share on behalf of corporate clients, and manage the requirements for location planning. You will also be responsible for generating sales forecasts for extensions and new stores, and interpreting and predicting consumer behavior using the latest analyst tools and templates.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Location analysts and market research analysts have different pay scales, as shown below.
| Location Analyst | Market Research Analyst | |
| Average salary | $55,631 | $51,688 |
| Salary range | Between $38,000 And $79,000 | Between $36,000 And $73,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Delaware |
| Best paying company | - | Imply |
| Best paying industry | - | Technology |
There are a few differences between a location analyst and a market research analyst in terms of educational background:
| Location Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between location analysts' and market research analysts' demographics:
| Location Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.0% Female, 64.0% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |