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The differences between location analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a location analyst and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $55,631 average annual salary of a location analyst.
The top three skills for a location analyst include data integrity issues, market trends and financial models. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Location Analyst | Marketing Analyst | |
| Yearly salary | $55,631 | $59,380 |
| Hourly rate | $26.75 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 13,519 | 95,650 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A location analyst is responsible for the many aspects of an organization's business operations. As a location analyst, you will be performing a variety of duties including property planning, marketing, and market intelligence, and site research. In addition, you will manage and facilitate the collection of data, map market share on behalf of corporate clients, and manage the requirements for location planning. You will also be responsible for generating sales forecasts for extensions and new stores, and interpreting and predicting consumer behavior using the latest analyst tools and templates.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Location analysts and marketing analysts have different pay scales, as shown below.
| Location Analyst | Marketing Analyst | |
| Average salary | $55,631 | $59,380 |
| Salary range | Between $38,000 And $79,000 | Between $41,000 And $84,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a location analyst and a marketing analyst in terms of educational background:
| Location Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between location analysts' and marketing analysts' demographics:
| Location Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.0% Female, 64.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |