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The differences between managers of online communications and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a category manager. Additionally, a category manager has an average salary of $102,035, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.
| Manager Of Online Communications | Category Manager | |
| Yearly salary | $69,242 | $102,035 |
| Hourly rate | $33.29 | $49.06 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 108,424 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.
Managers of online communications and category managers have different pay scales, as shown below.
| Manager Of Online Communications | Category Manager | |
| Average salary | $69,242 | $102,035 |
| Salary range | Between $45,000 And $106,000 | Between $74,000 And $138,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Merrimack College | McKinsey & Company Inc |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a manager of online communications and a category manager in terms of educational background:
| Manager Of Online Communications | Category Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and category managers' demographics:
| Manager Of Online Communications | Category Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |