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The differences between managers of online communications and communications directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a manager of online communications, becoming a communications director takes usually requires 2-4 years. Additionally, a communications director has an average salary of $107,700, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a communications director are web content, press releases, and customer service.
| Manager Of Online Communications | Communications Director | |
| Yearly salary | $69,242 | $107,700 |
| Hourly rate | $33.29 | $51.78 |
| Growth rate | 10% | 8% |
| Number of jobs | 73,210 | 27,939 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.
Managers of online communications and communications directors have different pay scales, as shown below.
| Manager Of Online Communications | Communications Director | |
| Average salary | $69,242 | $107,700 |
| Salary range | Between $45,000 And $106,000 | Between $61,000 And $188,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Nevada |
| Best paying company | Merrimack College | McKinsey & Company Inc |
| Best paying industry | Professional | Health Care |
There are a few differences between a manager of online communications and a communications director in terms of educational background:
| Manager Of Online Communications | Communications Director | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between managers of online communications' and communications directors' demographics:
| Manager Of Online Communications | Communications Director | |
| Average age | 39 | 42 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 40.2% Female, 59.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |