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The differences between managers of online communications and communications managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a manager of online communications, becoming a communications manager takes usually requires 2-4 years. Additionally, a communications manager has an average salary of $81,304, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a communications manager are customer service, property management, and yardi.
| Manager Of Online Communications | Communications Manager | |
| Yearly salary | $69,242 | $81,304 |
| Hourly rate | $33.29 | $39.09 |
| Growth rate | 10% | 8% |
| Number of jobs | 73,210 | 26,350 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Average age | 39 | 42 |
| Years of experience | 10 | 4 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
A communications manager is responsible for overseeing a company or organization's public relations by devising various strategies and finding new opportunities. They must craft and produce marketing materials such as campaigns, advertisements, newsletters, social media engagements, and press releases to shape and improve a brand or company. Furthermore, a communications manager must accomplish administrative tasks such as preparing reports and necessary documentation, reaching out to advertisers, leading communication letters, and coordinating with marketing personnel from other departments.
Managers of online communications and communications managers have different pay scales, as shown below.
| Manager Of Online Communications | Communications Manager | |
| Average salary | $69,242 | $81,304 |
| Salary range | Between $45,000 And $106,000 | Between $53,000 And $122,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Merrimack College | McKinsey & Company Inc |
| Best paying industry | Professional | - |
There are a few differences between a manager of online communications and a communications manager in terms of educational background:
| Manager Of Online Communications | Communications Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between managers of online communications' and communications managers' demographics:
| Manager Of Online Communications | Communications Manager | |
| Average age | 39 | 42 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 34.9% Female, 65.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.6% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |