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Manager of online communications vs content manager

The differences between managers of online communications and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $69,242 average annual salary of a manager of online communications.

The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Manager of online communications vs content manager overview

Manager Of Online CommunicationsContent Manager
Yearly salary$69,242$75,124
Hourly rate$33.29$36.12
Growth rate10%10%
Number of jobs73,210108,058
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a manager of online communications do?

A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Manager of online communications vs content manager salary

Managers of online communications and content managers have different pay scales, as shown below.

Manager Of Online CommunicationsContent Manager
Average salary$69,242$75,124
Salary rangeBetween $45,000 And $106,000Between $50,000 And $111,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandWashington
Best paying companyMerrimack CollegeMeta
Best paying industryProfessionalTechnology

Differences between manager of online communications and content manager education

There are a few differences between a manager of online communications and a content manager in terms of educational background:

Manager Of Online CommunicationsContent Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 77%
Most common majorBusinessEnglish
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager of online communications vs content manager demographics

Here are the differences between managers of online communications' and content managers' demographics:

Manager Of Online CommunicationsContent Manager
Average age3939
Gender ratioMale, 49.2% Female, 50.8%Male, 49.1% Female, 50.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager of online communications and content manager duties and responsibilities

Manager of online communications example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Create and test Pinterest and Instagram accounts.
  • Develop front end screens using JSP, HTML, CSS and JavaScript.
  • Upload daily videos to YouTube with a focus on optimization.
  • Provide digital strategy techniques to boost his Facebook page from 20k to 200k+.
  • Utilize web analytics tools to create customize reports outlining KPI, metrics, and trends.
  • Show more

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Manager of online communications vs content manager skills

Common manager of online communications skills
  • Engagement Strategies, 7%
  • Customer Engagement, 6%
  • HTML, 6%
  • Facebook, 6%
  • Instagram, 5%
  • Community Management, 5%
Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%

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