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The differences between managers of online communications and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Manager Of Online Communications | Director Of Communications And Marketing | |
| Yearly salary | $69,242 | $87,324 |
| Hourly rate | $33.29 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Managers of online communications and directors of communications and marketing have different pay scales, as shown below.
| Manager Of Online Communications | Director Of Communications And Marketing | |
| Average salary | $69,242 | $87,324 |
| Salary range | Between $45,000 And $106,000 | Between $57,000 And $133,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | New York |
| Best paying company | Merrimack College | Paul Hastings |
| Best paying industry | Professional | Professional |
There are a few differences between a manager of online communications and a director of communications and marketing in terms of educational background:
| Manager Of Online Communications | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and directors of communications and marketing' demographics:
| Manager Of Online Communications | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |