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The differences between managers of online communications and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Manager Of Online Communications | Head Of Marketing | |
| Yearly salary | $69,242 | $137,829 |
| Hourly rate | $33.29 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Managers of online communications and heads of marketing have different pay scales, as shown below.
| Manager Of Online Communications | Head Of Marketing | |
| Average salary | $69,242 | $137,829 |
| Salary range | Between $45,000 And $106,000 | Between $93,000 And $203,000 |
| Highest paying City | Washington, DC | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Merrimack College | Meta |
| Best paying industry | Professional | Media |
There are a few differences between a manager of online communications and a head of marketing in terms of educational background:
| Manager Of Online Communications | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and heads of marketing' demographics:
| Manager Of Online Communications | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |