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Manager of online communications vs media manager

The differences between managers of online communications and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $69,242 average annual salary of a manager of online communications.

The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a media manager are digital marketing, kpis, and media planning.

Manager of online communications vs media manager overview

Manager Of Online CommunicationsMedia Manager
Yearly salary$69,242$96,475
Hourly rate$33.29$46.38
Growth rate10%10%
Number of jobs73,210110,888
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a manager of online communications do?

A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Manager of online communications vs media manager salary

Managers of online communications and media managers have different pay scales, as shown below.

Manager Of Online CommunicationsMedia Manager
Average salary$69,242$96,475
Salary rangeBetween $45,000 And $106,000Between $66,000 And $140,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandPennsylvania
Best paying companyMerrimack CollegeMeta
Best paying industryProfessionalAutomotive

Differences between manager of online communications and media manager education

There are a few differences between a manager of online communications and a media manager in terms of educational background:

Manager Of Online CommunicationsMedia Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager of online communications vs media manager demographics

Here are the differences between managers of online communications' and media managers' demographics:

Manager Of Online CommunicationsMedia Manager
Average age3939
Gender ratioMale, 49.2% Female, 50.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager of online communications and media manager duties and responsibilities

Manager of online communications example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Create and test Pinterest and Instagram accounts.
  • Develop front end screens using JSP, HTML, CSS and JavaScript.
  • Upload daily videos to YouTube with a focus on optimization.
  • Provide digital strategy techniques to boost his Facebook page from 20k to 200k+.
  • Utilize web analytics tools to create customize reports outlining KPI, metrics, and trends.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Manager of online communications vs media manager skills

Common manager of online communications skills
  • Engagement Strategies, 7%
  • Customer Engagement, 6%
  • HTML, 6%
  • Facebook, 6%
  • Instagram, 5%
  • Community Management, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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