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The differences between managers of online communications and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Manager Of Online Communications | Media Manager | |
| Yearly salary | $69,242 | $96,475 |
| Hourly rate | $33.29 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Managers of online communications and media managers have different pay scales, as shown below.
| Manager Of Online Communications | Media Manager | |
| Average salary | $69,242 | $96,475 |
| Salary range | Between $45,000 And $106,000 | Between $66,000 And $140,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Merrimack College | Meta |
| Best paying industry | Professional | Automotive |
There are a few differences between a manager of online communications and a media manager in terms of educational background:
| Manager Of Online Communications | Media Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and media managers' demographics:
| Manager Of Online Communications | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |