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The differences between managers of online communications and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Manager Of Online Communications | Online Marketing Manager | |
| Yearly salary | $69,242 | $96,212 |
| Hourly rate | $33.29 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Managers of online communications and online marketing managers have different pay scales, as shown below.
| Manager Of Online Communications | Online Marketing Manager | |
| Average salary | $69,242 | $96,212 |
| Salary range | Between $45,000 And $106,000 | Between $69,000 And $133,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Merrimack College | Meta |
| Best paying industry | Professional | Utilities |
There are a few differences between a manager of online communications and an online marketing manager in terms of educational background:
| Manager Of Online Communications | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and online marketing managers' demographics:
| Manager Of Online Communications | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |