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The differences between managers of online communications and pricing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a pricing manager. Additionally, a pricing manager has an average salary of $109,525, which is higher than the $69,242 average annual salary of a manager of online communications.
The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a pricing manager are analytics, pricing strategy, and strategic pricing.
| Manager Of Online Communications | Pricing Manager | |
| Yearly salary | $69,242 | $109,525 |
| Hourly rate | $33.29 | $52.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 73,210 | 119,997 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 66% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.
Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.
Managers of online communications and pricing managers have different pay scales, as shown below.
| Manager Of Online Communications | Pricing Manager | |
| Average salary | $69,242 | $109,525 |
| Salary range | Between $45,000 And $106,000 | Between $80,000 And $149,000 |
| Highest paying City | Washington, DC | San Francisco, CA |
| Highest paying state | Rhode Island | Arizona |
| Best paying company | Merrimack College | McKinsey & Company Inc |
| Best paying industry | Professional | Technology |
There are a few differences between a manager of online communications and a pricing manager in terms of educational background:
| Manager Of Online Communications | Pricing Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between managers of online communications' and pricing managers' demographics:
| Manager Of Online Communications | Pricing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 57.8% Female, 42.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |