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Manager of online communications vs pricing manager

The differences between managers of online communications and pricing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a manager of online communications and a pricing manager. Additionally, a pricing manager has an average salary of $109,525, which is higher than the $69,242 average annual salary of a manager of online communications.

The top three skills for a manager of online communications include engagement strategies, customer engagement and HTML. The most important skills for a pricing manager are analytics, pricing strategy, and strategic pricing.

Manager of online communications vs pricing manager overview

Manager Of Online CommunicationsPricing Manager
Yearly salary$69,242$109,525
Hourly rate$33.29$52.66
Growth rate10%10%
Number of jobs73,210119,997
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 66%
Average age3939
Years of experience1010

What does a manager of online communications do?

A manager of online communications oversees a company's digital activities, aiming to raise brand awareness and public interest. They typically work together with marketing and sales teams in creating online strategies and campaigns for product launches and sales. A manager of online communications' responsibilities includes performing market research and analysis, developing online materials, coordinating with content specialists and graphic designers, and monitoring the daily operations, resolving issues should any arise. Moreover, they must lead and encourage team members to reach goals while implementing the company's policies and regulations.

What does a pricing manager do?

Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.

Manager of online communications vs pricing manager salary

Managers of online communications and pricing managers have different pay scales, as shown below.

Manager Of Online CommunicationsPricing Manager
Average salary$69,242$109,525
Salary rangeBetween $45,000 And $106,000Between $80,000 And $149,000
Highest paying CityWashington, DCSan Francisco, CA
Highest paying stateRhode IslandArizona
Best paying companyMerrimack CollegeMcKinsey & Company Inc
Best paying industryProfessionalTechnology

Differences between manager of online communications and pricing manager education

There are a few differences between a manager of online communications and a pricing manager in terms of educational background:

Manager Of Online CommunicationsPricing Manager
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Manager of online communications vs pricing manager demographics

Here are the differences between managers of online communications' and pricing managers' demographics:

Manager Of Online CommunicationsPricing Manager
Average age3939
Gender ratioMale, 49.2% Female, 50.8%Male, 57.8% Female, 42.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between manager of online communications and pricing manager duties and responsibilities

Manager of online communications example responsibilities.

  • Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
  • Create and test Pinterest and Instagram accounts.
  • Develop front end screens using JSP, HTML, CSS and JavaScript.
  • Upload daily videos to YouTube with a focus on optimization.
  • Provide digital strategy techniques to boost his Facebook page from 20k to 200k+.
  • Utilize web analytics tools to create customize reports outlining KPI, metrics, and trends.
  • Show more

Pricing manager example responsibilities.

  • Create RFQ for large orders, manage wholesale dealer price lists, and constantly negotiate better pricing on goods.
  • Manage operational compliance with terms and conditions to include the creation and management of SLA's and KPI's.
  • Manage personnel for all procurement relate activities in support of these commodities (measure by a prescribe set of metrics).
  • Manage the development of strategic initiatives from concept to execution including the store format portfolio, international partnership and OmniChannel opportunities.
  • Prepare and develop complete cost proposals in accordance with specify RFP requirements and the established corporate estimating system.
  • Write ad hoc SQL queries as needed.
  • Show more

Manager of online communications vs pricing manager skills

Common manager of online communications skills
  • Engagement Strategies, 7%
  • Customer Engagement, 6%
  • HTML, 6%
  • Facebook, 6%
  • Instagram, 5%
  • Community Management, 5%
Common pricing manager skills
  • Analytics, 15%
  • Pricing Strategy, 11%
  • Strategic Pricing, 5%
  • Customer Service, 5%
  • Strong Analytical, 5%
  • SQL, 4%

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