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The differences between market researchers and marketers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a marketer. Additionally, a market researcher has an average salary of $52,309, which is higher than the $39,944 average annual salary of a marketer.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a marketer are digital marketing, community events, and search engine marketing.
| Market Researcher | Marketer | |
| Yearly salary | $52,309 | $39,944 |
| Hourly rate | $25.15 | $19.20 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 23,165 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 59% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
Market researchers and marketers have different pay scales, as shown below.
| Market Researcher | Marketer | |
| Average salary | $52,309 | $39,944 |
| Salary range | Between $32,000 And $84,000 | Between $18,000 And $86,000 |
| Highest paying City | Linden, NJ | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Meta | Apple |
| Best paying industry | Automotive | Technology |
There are a few differences between a market researcher and a marketer in terms of educational background:
| Market Researcher | Marketer | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market researchers' and marketers' demographics:
| Market Researcher | Marketer | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 52.2% Female, 47.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.4% Unknown, 5.0% Hispanic or Latino, 12.8% Asian, 9.7% White, 66.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |