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The differences between market researchers and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a market researcher and a marketing representative. Additionally, a market researcher has an average salary of $52,309, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a market researcher include data analysis, primary research and data collection. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Market Researcher | Marketing Representative | |
| Yearly salary | $52,309 | $47,376 |
| Hourly rate | $25.15 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 23,734 | 217,886 |
| Job satisfaction | 5 | - |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Market researchers and marketing representatives have different pay scales, as shown below.
| Market Researcher | Marketing Representative | |
| Average salary | $52,309 | $47,376 |
| Salary range | Between $32,000 And $84,000 | Between $28,000 And $77,000 |
| Highest paying City | Linden, NJ | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Meta | Amazon |
| Best paying industry | Automotive | Finance |
There are a few differences between a market researcher and a marketing representative in terms of educational background:
| Market Researcher | Marketing Representative | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between market researchers' and marketing representatives' demographics:
| Market Researcher | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |