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The differences between marketing assistants and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing assistant, becoming a coordinator takes usually requires 6-12 months. Additionally, a coordinator has an average salary of $41,599, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Marketing Assistant | Coordinator | |
| Yearly salary | $39,442 | $41,599 |
| Hourly rate | $18.96 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 77,611 | 151,508 |
| Job satisfaction | 3 | 5 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Marketing assistants and coordinators have different pay scales, as shown below.
| Marketing Assistant | Coordinator | |
| Average salary | $39,442 | $41,599 |
| Salary range | Between $28,000 And $55,000 | Between $27,000 And $61,000 |
| Highest paying City | Jersey City, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Alaska |
| Best paying company | Meta | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing assistant and a coordinator in terms of educational background:
| Marketing Assistant | Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing assistants' and coordinators' demographics:
| Marketing Assistant | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 27.0% Female, 73.0% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |