Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing communications managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and an assistant marketing manager. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Communications Manager | Assistant Marketing Manager | |
| Yearly salary | $84,146 | $94,094 |
| Hourly rate | $40.45 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing communications managers and assistant marketing managers have different pay scales, as shown below.
| Marketing Communications Manager | Assistant Marketing Manager | |
| Average salary | $84,146 | $94,094 |
| Salary range | Between $60,000 And $117,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Boston Consulting Group | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing communications manager and an assistant marketing manager in terms of educational background:
| Marketing Communications Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and assistant marketing managers' demographics:
| Marketing Communications Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |