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The differences between marketing communications managers and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and a director of communications and marketing. Additionally, a director of communications and marketing has an average salary of $87,324, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Marketing Communications Manager | Director Of Communications And Marketing | |
| Yearly salary | $84,146 | $87,324 |
| Hourly rate | $40.45 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Marketing communications managers and directors of communications and marketing have different pay scales, as shown below.
| Marketing Communications Manager | Director Of Communications And Marketing | |
| Average salary | $84,146 | $87,324 |
| Salary range | Between $60,000 And $117,000 | Between $57,000 And $133,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New York |
| Best paying company | Boston Consulting Group | Paul Hastings |
| Best paying industry | Finance | Professional |
There are a few differences between a marketing communications manager and a director of communications and marketing in terms of educational background:
| Marketing Communications Manager | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and directors of communications and marketing' demographics:
| Marketing Communications Manager | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |