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The differences between marketing communications managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and an events marketing manager. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $80,575 average annual salary of an events marketing manager.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for an events marketing manager are digital marketing, event planning, and project management.
| Marketing Communications Manager | Events Marketing Manager | |
| Yearly salary | $84,146 | $80,575 |
| Hourly rate | $40.45 | $38.74 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 113,348 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.
Marketing communications managers and events marketing managers have different pay scales, as shown below.
| Marketing Communications Manager | Events Marketing Manager | |
| Average salary | $84,146 | $80,575 |
| Salary range | Between $60,000 And $117,000 | Between $59,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Boston Consulting Group | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications manager and an events marketing manager in terms of educational background:
| Marketing Communications Manager | Events Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and events marketing managers' demographics:
| Marketing Communications Manager | Events Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 25.4% Female, 74.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |