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Marketing communications manager vs events marketing manager

The differences between marketing communications managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and an events marketing manager. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Marketing communications manager vs events marketing manager overview

Marketing Communications ManagerEvents Marketing Manager
Yearly salary$84,146$80,575
Hourly rate$40.45$38.74
Growth rate10%10%
Number of jobs106,556113,348
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Average age3939
Years of experience1010

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Marketing communications manager vs events marketing manager salary

Marketing communications managers and events marketing managers have different pay scales, as shown below.

Marketing Communications ManagerEvents Marketing Manager
Average salary$84,146$80,575
Salary rangeBetween $60,000 And $117,000Between $59,000 And $108,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyBoston Consulting GroupMeta
Best paying industryFinanceTechnology

Differences between marketing communications manager and events marketing manager education

There are a few differences between a marketing communications manager and an events marketing manager in terms of educational background:

Marketing Communications ManagerEvents Marketing Manager
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing communications manager vs events marketing manager demographics

Here are the differences between marketing communications managers' and events marketing managers' demographics:

Marketing Communications ManagerEvents Marketing Manager
Average age3939
Gender ratioMale, 32.3% Female, 67.7%Male, 25.4% Female, 74.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing communications manager and events marketing manager duties and responsibilities

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Events marketing manager example responsibilities.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Show more

Marketing communications manager vs events marketing manager skills

Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%
Common events marketing manager skills
  • Digital Marketing, 7%
  • Event Planning, 6%
  • Project Management, 6%
  • ROI, 6%
  • Event Management, 5%
  • Trade Shows, 5%

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