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Marketing communications manager vs manager, field marketing

The differences between marketing communications managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Marketing communications manager vs manager, field marketing overview

Marketing Communications ManagerManager, Field Marketing
Yearly salary$84,146$93,296
Hourly rate$40.45$44.85
Growth rate10%10%
Number of jobs106,556174,371
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Marketing communications manager vs manager, field marketing salary

Marketing communications managers and managers, field marketing have different pay scales, as shown below.

Marketing Communications ManagerManager, Field Marketing
Average salary$84,146$93,296
Salary rangeBetween $60,000 And $117,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateWashingtonNevada
Best paying companyBoston Consulting GroupGoogle
Best paying industryFinanceTechnology

Differences between marketing communications manager and manager, field marketing education

There are a few differences between a marketing communications manager and a manager, field marketing in terms of educational background:

Marketing Communications ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing communications manager vs manager, field marketing demographics

Here are the differences between marketing communications managers' and managers, field marketing' demographics:

Marketing Communications ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 32.3% Female, 67.7%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing communications manager and manager, field marketing duties and responsibilities

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Marketing communications manager vs manager, field marketing skills

Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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