Post job

Marketing communications manager vs manager of corporate communications

The differences between marketing communications managers and managers of corporate communications can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing communications manager, becoming a manager of corporate communications takes usually requires 2-4 years. Additionally, a manager of corporate communications has an average salary of $84,161, which is higher than the $84,146 average annual salary of a marketing communications manager.

The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a manager of corporate communications are corporate communications, press releases, and project management.

Marketing communications manager vs manager of corporate communications overview

Marketing Communications ManagerManager Of Corporate Communications
Yearly salary$84,146$84,161
Hourly rate$40.45$40.46
Growth rate10%8%
Number of jobs106,55634,908
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age3942
Years of experience104

What does a marketing communications manager do?

A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.

What does a manager of corporate communications do?

A manager of corporate communications is primarily responsible for overseeing the external and internal communications in a company, ensuring everything is running smoothly. They are also responsible for managing marketing communications and public relations, and even developing various marketing content. There are also instances where they must handle a company's social media platforms, review communication materials, and provide progress reports of different projects and programs. Furthermore, as a manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.

Marketing communications manager vs manager of corporate communications salary

Marketing communications managers and managers of corporate communications have different pay scales, as shown below.

Marketing Communications ManagerManager Of Corporate Communications
Average salary$84,146$84,161
Salary rangeBetween $60,000 And $117,000Between $57,000 And $122,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyBoston Consulting GroupMeta
Best paying industryFinanceManufacturing

Differences between marketing communications manager and manager of corporate communications education

There are a few differences between a marketing communications manager and a manager of corporate communications in terms of educational background:

Marketing Communications ManagerManager Of Corporate Communications
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorCommunicationCommunication
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Marketing communications manager vs manager of corporate communications demographics

Here are the differences between marketing communications managers' and managers of corporate communications' demographics:

Marketing Communications ManagerManager Of Corporate Communications
Average age3942
Gender ratioMale, 32.3% Female, 67.7%Male, 35.9% Female, 64.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.1% Unknown, 4.7% Hispanic or Latino, 9.2% Asian, 5.1% White, 74.5% American Indian and Alaska Native, 0.4%
LGBT Percentage10%16%

Differences between marketing communications manager and manager of corporate communications duties and responsibilities

Marketing communications manager example responsibilities.

  • Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
  • Manage company's Facebook page and develop social media strategy.
  • Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
  • Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
  • Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
  • Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
  • Show more

Manager of corporate communications example responsibilities.

  • Lead rebranding, development and launch of new corporate website.
  • Manage internal SOX testing procedures for the payroll, benefits and compensation departments.
  • Define and manage CRM parameters for marketing intelligence and apply to positioning and messaging strategies for the business.
  • Manage content across multiple channels, including corporate website, social media, Intranet (using SharePoint) and company newsletter.
  • Lead major rebranding project for key subsidiary, gaining critical executive support and participation concurrent with a multi-million dollar cost restructuring.
  • Create Intranet web pages using HTML programming.
  • Show more

Marketing communications manager vs manager of corporate communications skills

Common marketing communications manager skills
  • Web Content, 8%
  • Marketing Campaigns, 7%
  • Digital Marketing, 6%
  • Project Management, 5%
  • Press Releases, 5%
  • Facebook, 4%
Common manager of corporate communications skills
  • Corporate Communications, 10%
  • Press Releases, 8%
  • Project Management, 6%
  • External Communications, 6%
  • Strategic Communications, 5%
  • Employee Engagement, 4%

Browse executive management jobs