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The differences between marketing communications managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and a marketing account manager. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Communications Manager | Marketing Account Manager | |
| Yearly salary | $84,146 | $67,983 |
| Hourly rate | $40.45 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing communications managers and marketing account managers have different pay scales, as shown below.
| Marketing Communications Manager | Marketing Account Manager | |
| Average salary | $84,146 | $67,983 |
| Salary range | Between $60,000 And $117,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Boston Consulting Group | American Tower |
| Best paying industry | Finance | Energy |
There are a few differences between a marketing communications manager and a marketing account manager in terms of educational background:
| Marketing Communications Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and marketing account managers' demographics:
| Marketing Communications Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |