Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing communications managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Communications Manager | Marketing Lead | |
| Yearly salary | $84,146 | $104,664 |
| Hourly rate | $40.45 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing communications managers and marketing leads have different pay scales, as shown below.
| Marketing Communications Manager | Marketing Lead | |
| Average salary | $84,146 | $104,664 |
| Salary range | Between $60,000 And $117,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Boston Consulting Group | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing communications manager and a marketing lead in terms of educational background:
| Marketing Communications Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and marketing leads' demographics:
| Marketing Communications Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |