Marketing communications manager vs marketing manager/project manager

Differences between marketing communications manager and marketing manager/project manager duties and responsibilities

Marketing communications manager example responsibilities.

• Manage enrollment advertising (print, digital, SEM, radio), marketing campaigns, and analytics reports.
• Manage company's Facebook page and develop social media strategy.
• Lead corporate rebranding and develop new core messaging to transition existing outdate business image.
• Point of contact for internal and external stakeholders to evaluate customer satisfaction while achieving internal KPIs.
• Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
• Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
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Marketing manager/project manager example responsibilities.

• Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
• Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
• Define and program manage nurture campaigns utilizing CRM database.
• Manage sensitive digital and print archives of value historic and current photography.
• Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
• Assist in developing websites by writing HTML5, CSS, and JavaScript code.
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