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The differences between marketing communications managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing communications manager and a marketing supervisor. Additionally, a marketing communications manager has an average salary of $84,146, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing communications manager include web content, marketing campaigns and digital marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Marketing Communications Manager | Marketing Supervisor | |
| Yearly salary | $84,146 | $64,304 |
| Hourly rate | $40.45 | $30.92 |
| Growth rate | 10% | 10% |
| Number of jobs | 106,556 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 71% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Marketing communications managers and marketing supervisors have different pay scales, as shown below.
| Marketing Communications Manager | Marketing Supervisor | |
| Average salary | $84,146 | $64,304 |
| Salary range | Between $60,000 And $117,000 | Between $45,000 And $90,000 |
| Highest paying City | San Francisco, CA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Boston Consulting Group | Halliburton |
| Best paying industry | Finance | Retail |
There are a few differences between a marketing communications manager and a marketing supervisor in terms of educational background:
| Marketing Communications Manager | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 71% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications managers' and marketing supervisors' demographics:
| Marketing Communications Manager | Marketing Supervisor | |
| Average age | 39 | 39 |
| Gender ratio | Male, 32.3% Female, 67.7% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |