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The differences between marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a marketing manager/project manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $104,550 | $78,368 |
| Hourly rate | $50.26 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 187,949 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $104,550 | $78,368 |
| Salary range | Between $71,000 And $153,000 | Between $56,000 And $109,000 |
| Highest paying City | Menlo Park, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager and a marketing manager/project manager in terms of educational background:
| Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and marketing manager/project managers' demographics:
| Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |