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The differences between marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and an online marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Marketing Manager | Online Marketing Manager | |
| Yearly salary | $104,550 | $96,212 |
| Hourly rate | $50.26 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 111,303 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Marketing managers and online marketing managers have different pay scales, as shown below.
| Marketing Manager | Online Marketing Manager | |
| Average salary | $104,550 | $96,212 |
| Salary range | Between $71,000 And $153,000 | Between $69,000 And $133,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between a marketing manager and an online marketing manager in terms of educational background:
| Marketing Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and online marketing managers' demographics:
| Marketing Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |