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Marketing manager vs regional marketing manager

The differences between marketing managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a regional marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing manager vs regional marketing manager overview

Marketing ManagerRegional Marketing Manager
Yearly salary$104,550$85,217
Hourly rate$50.26$40.97
Growth rate10%10%
Number of jobs89,627115,987
Job satisfaction3-
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing manager vs regional marketing manager salary

Marketing managers and regional marketing managers have different pay scales, as shown below.

Marketing ManagerRegional Marketing Manager
Average salary$104,550$85,217
Salary rangeBetween $71,000 And $153,000Between $62,000 And $116,000
Highest paying CityMenlo Park, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaAbbVie
Best paying industryTechnologyConstruction

Differences between marketing manager and regional marketing manager education

There are a few differences between a marketing manager and a regional marketing manager in terms of educational background:

Marketing ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing manager vs regional marketing manager demographics

Here are the differences between marketing managers' and regional marketing managers' demographics:

Marketing ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 44.4% Female, 55.6%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing manager and regional marketing manager duties and responsibilities

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
    • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
    • Show more

Marketing manager vs regional marketing manager skills

Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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Updated January 8, 2025

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