Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager and a sales and marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $104,550 | $81,953 |
| Hourly rate | $50.26 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 89,627 | 151,042 |
| Job satisfaction | 3 | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Marketing managers and sales and marketing managers have different pay scales, as shown below.
| Marketing Manager | Sales And Marketing Manager | |
| Average salary | $104,550 | $81,953 |
| Salary range | Between $71,000 And $153,000 | Between $43,000 And $154,000 |
| Highest paying City | Menlo Park, CA | Yonkers, NY |
| Highest paying state | California | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager and a sales and marketing manager in terms of educational background:
| Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing managers' and sales and marketing managers' demographics:
| Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.4% Female, 55.6% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |