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The differences between media analysts and analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a media analyst, becoming an analyst takes usually requires 2-4 years. Additionally, an analyst has an average salary of $73,007, which is higher than the $63,956 average annual salary of a media analyst.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for an analyst are customer service, troubleshoot, and data analysis.
| Media Analyst | Analyst | |
| Yearly salary | $63,956 | $73,007 |
| Hourly rate | $30.75 | $35.10 |
| Growth rate | 19% | 11% |
| Number of jobs | 49,315 | 253,138 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 67% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
Analysts are employees or individual contributors with a vast experience in a particular field that help the organization address challenges. They help the organization improve processes, policies, and other operations protocol by studying the current processes in place and determining the effectiveness of those processes. They also research industry trends and data to make sound inferences and recommendations on what the company should do to improve their numbers. Analysts recommend business solutions and often help the organization roll out these solutions. They ensure that the proposed action plans are effective and produce the desired results.
Media analysts and analysts have different pay scales, as shown below.
| Media Analyst | Analyst | |
| Average salary | $63,956 | $73,007 |
| Salary range | Between $47,000 And $86,000 | Between $53,000 And $99,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | The Citadel |
| Best paying industry | Technology | Technology |
There are a few differences between a media analyst and an analyst in terms of educational background:
| Media Analyst | Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 67% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between media analysts' and analysts' demographics:
| Media Analyst | Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 52.4% Female, 47.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 7.4% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.3% White, 65.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |