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The differences between media analysts and data research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media analyst and a data research analyst. Additionally, a media analyst has an average salary of $63,956, which is higher than the $57,865 average annual salary of a data research analyst.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a data research analyst are data analysis, data collection, and patients.
| Media Analyst | Data Research Analyst | |
| Yearly salary | $63,956 | $57,865 |
| Hourly rate | $30.75 | $27.82 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,315 | 135,144 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 65% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
The job of a data research analyst focuses on the interpretation of research results. The results data research analysts gather is turned into information offering ways for business improvement. They collect data information from different sources then interpret their patterns and trends. These professionals prepare investigative reports on assets and securities for a client or in-house use. They need to develop skills in a good organization, excellent communication, attention to detail, and accuracy.
Media analysts and data research analysts have different pay scales, as shown below.
| Media Analyst | Data Research Analyst | |
| Average salary | $63,956 | $57,865 |
| Salary range | Between $47,000 And $86,000 | Between $40,000 And $81,000 |
| Highest paying City | Seattle, WA | Bellevue, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Microsoft |
| Best paying industry | Technology | Finance |
There are a few differences between a media analyst and a data research analyst in terms of educational background:
| Media Analyst | Data Research Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 65% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media analysts' and data research analysts' demographics:
| Media Analyst | Data Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |