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The differences between media analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media analyst and a marketing analyst. Additionally, a media analyst has an average salary of $63,956, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Media Analyst | Marketing Analyst | |
| Yearly salary | $63,956 | $59,380 |
| Hourly rate | $30.75 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,315 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Media analysts and marketing analysts have different pay scales, as shown below.
| Media Analyst | Marketing Analyst | |
| Average salary | $63,956 | $59,380 |
| Salary range | Between $47,000 And $86,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a media analyst and a marketing analyst in terms of educational background:
| Media Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media analysts' and marketing analysts' demographics:
| Media Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |