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The differences between media analysts and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a media analyst and a research analyst. Additionally, a research analyst has an average salary of $70,232, which is higher than the $63,956 average annual salary of a media analyst.
The top three skills for a media analyst include digital marketing, google analytics and media management. The most important skills for a research analyst are data analysis, data collection, and research projects.
| Media Analyst | Research Analyst | |
| Yearly salary | $63,956 | $70,232 |
| Hourly rate | $30.75 | $33.77 |
| Growth rate | 19% | 19% |
| Number of jobs | 49,315 | 81,374 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
The duties of a media analyst depend on one's place or industry of employment. Typically, their responsibilities revolve around performing research and analysis to determine areas needing improvement, identifying new opportunities, and learning the public's reception. They are also responsible for coordinating with other departments, producing progress reports and presentations, and offering options according to research findings. As an analyst, it is also essential to consider all significant factors, all while adhering to the company's policies and regulations.
A research analyst is responsible for providing a company with insights and advice concerning finance, investments, and expenditures. Utilizing their analytical skills and extensive expertise in marketing, they analyze the trends and significant factors to conclude which decision should be the best to make. They can also take part in conducting an in-depth analysis of a business and examine which areas require improvement or has potential. Furthermore, they may work with a company or independently as a freelance analyst.
Media analysts and research analysts have different pay scales, as shown below.
| Media Analyst | Research Analyst | |
| Average salary | $63,956 | $70,232 |
| Salary range | Between $47,000 And $86,000 | Between $45,000 And $107,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | The Citadel |
| Best paying industry | Technology | Finance |
There are a few differences between a media analyst and a research analyst in terms of educational background:
| Media Analyst | Research Analyst | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 70% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media analysts' and research analysts' demographics:
| Media Analyst | Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |