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Media specialist vs media consultant

The differences between media specialists and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media specialist and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $50,832 average annual salary of a media specialist.

The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a media consultant are website development, facebook, and twitter.

Media specialist vs media consultant overview

Media SpecialistMedia Consultant
Yearly salary$50,832$53,443
Hourly rate$24.44$25.69
Growth rate8%8%
Number of jobs39,40128,768
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 77%
Average age4242
Years of experience44

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

What does a media consultant do?

A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.

Media specialist vs media consultant salary

Media specialists and media consultants have different pay scales, as shown below.

Media SpecialistMedia Consultant
Average salary$50,832$53,443
Salary rangeBetween $35,000 And $73,000Between $32,000 And $89,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateNew JerseyWashington
Best paying companyBP America InciHeartMedia
Best paying industryProfessional-

Differences between media specialist and media consultant education

There are a few differences between a media specialist and a media consultant in terms of educational background:

Media SpecialistMedia Consultant
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 77%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Media specialist vs media consultant demographics

Here are the differences between media specialists' and media consultants' demographics:

Media SpecialistMedia Consultant
Average age4242
Gender ratioMale, 52.9% Female, 47.1%Male, 50.3% Female, 49.7%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media specialist and media consultant duties and responsibilities

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Media consultant example responsibilities.

  • Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
  • Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
  • Create landing pages for PPC campaigns performance.
  • Improve SEO for hundreds of websites by double, triple and quadruple percentage points.
  • Show more

Media specialist vs media consultant skills

Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%
Common media consultant skills
  • Website Development, 16%
  • Facebook, 10%
  • Twitter, 8%
  • Digital Products, 7%
  • Search Engine Optimization, 5%
  • Instagram, 5%

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