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The differences between media specialists and media consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media specialist and a media consultant. Additionally, a media consultant has an average salary of $53,443, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a media consultant are website development, facebook, and twitter.
| Media Specialist | Media Consultant | |
| Yearly salary | $50,832 | $53,443 |
| Hourly rate | $24.44 | $25.69 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,401 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Media specialists and media consultants have different pay scales, as shown below.
| Media Specialist | Media Consultant | |
| Average salary | $50,832 | $53,443 |
| Salary range | Between $35,000 And $73,000 | Between $32,000 And $89,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | New Jersey | Washington |
| Best paying company | BP America Inc | iHeartMedia |
| Best paying industry | Professional | - |
There are a few differences between a media specialist and a media consultant in terms of educational background:
| Media Specialist | Media Consultant | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between media specialists' and media consultants' demographics:
| Media Specialist | Media Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |