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Media specialist vs media relations specialist

The differences between media specialists and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media specialist and a media relations specialist. Additionally, a media relations specialist has an average salary of $50,856, which is higher than the $50,832 average annual salary of a media specialist.

The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a media relations specialist are patients, compassion, and press releases.

Media specialist vs media relations specialist overview

Media SpecialistMedia Relations Specialist
Yearly salary$50,832$50,856
Hourly rate$24.44$24.45
Growth rate8%8%
Number of jobs39,40144,665
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 68%
Average age4242
Years of experience44

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

What does a media relations specialist do?

A media relations specialist's role is to help a company maintain good public relations through various forms of media, ensuring to convey their brand's purpose and message. Their responsibilities typically revolve around developing strategies and opportunities, producing newsletters and press releases, remaining updated with the latest trends, and even managing the company's social media platforms. A media relations specialist may also delegate tasks to writers and graphic designers, arrange schedules, and ensure that all goals are met within the expected deadline and budget.

Media specialist vs media relations specialist salary

Media specialists and media relations specialists have different pay scales, as shown below.

Media SpecialistMedia Relations Specialist
Average salary$50,832$50,856
Salary rangeBetween $35,000 And $73,000Between $36,000 And $69,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateNew JerseyWashington
Best paying companyBP America IncEdelman Financial Engines
Best paying industryProfessionalFinance

Differences between media specialist and media relations specialist education

There are a few differences between a media specialist and a media relations specialist in terms of educational background:

Media SpecialistMedia Relations Specialist
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeStanford UniversityStanford University

Media specialist vs media relations specialist demographics

Here are the differences between media specialists' and media relations specialists' demographics:

Media SpecialistMedia Relations Specialist
Average age4242
Gender ratioMale, 52.9% Female, 47.1%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media specialist and media relations specialist duties and responsibilities

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Media specialist vs media relations specialist skills

Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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