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Media specialist vs media technician

The differences between media specialists and media technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media specialist, becoming a media technician takes usually requires 1-2 years. Additionally, a media specialist has an average salary of $50,832, which is higher than the $45,576 average annual salary of a media technician.

The top three skills for a media specialist include digital marketing, video production and customer service. The most important skills for a media technician are video production, troubleshoot, and technical support.

Media specialist vs media technician overview

Media SpecialistMedia Technician
Yearly salary$50,832$45,576
Hourly rate$24.44$21.91
Growth rate8%10%
Number of jobs39,40138,422
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 62%
Average age4242
Years of experience42

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

What does a media technician do?

Media technicians are professionals who are responsible for setting up and operating audio-visual and computer media equipment and materials. To enhance meetings, lectures, seminars, these technicians are required to schedule and assist the usage of equipment in academic or business settings. They must identify and perform troubleshooting with technical difficulties with online streaming and must effectively communicate with the staff from the information technology (IT) department. Media technicians must also identify sound or multimedia requirements for a given task and perform appropriate actions to produce this sound or media.

Media specialist vs media technician salary

Media specialists and media technicians have different pay scales, as shown below.

Media SpecialistMedia Technician
Average salary$50,832$45,576
Salary rangeBetween $35,000 And $73,000Between $29,000 And $70,000
Highest paying CityWashington, DCStamford, CT
Highest paying stateNew JerseyDelaware
Best paying companyBP America IncZoetis
Best paying industryProfessionalProfessional

Differences between media specialist and media technician education

There are a few differences between a media specialist and a media technician in terms of educational background:

Media SpecialistMedia Technician
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 62%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityJohns Hopkins University

Media specialist vs media technician demographics

Here are the differences between media specialists' and media technicians' demographics:

Media SpecialistMedia Technician
Average age4242
Gender ratioMale, 52.9% Female, 47.1%Male, 69.7% Female, 30.3%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 8.9% Unknown, 6.5% Hispanic or Latino, 16.3% Asian, 5.1% White, 62.8% American Indian and Alaska Native, 0.4%
LGBT Percentage12%8%

Differences between media specialist and media technician duties and responsibilities

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Media technician example responsibilities.

  • Lead false-positive team to identify and resolve network service issues and produce a manual for outsource providers to troubleshoot technical issues.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Provide technical support for VTC conference call monitoring, performance reports, troubleshooting of AV/VTC issues and audio/video conferencing relate issues.
  • Provide private IP address ranges for testing.
  • Work with Resolume and Watchout projection mapping software.
  • Input outgoing social media messages into Hootsuite and Facebook daily.
  • Show more

Media specialist vs media technician skills

Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%
Common media technician skills
  • Video Production, 14%
  • Troubleshoot, 9%
  • Technical Support, 5%
  • Windows, 5%
  • Audio Equipment, 4%
  • Visual Equipment, 4%

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