National product manager vs brand manager

The differences between national product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a national product manager and a brand manager. Additionally, a national product manager has an average salary of $150,687, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a national product manager include pricing strategy, product management and product line. The most important skills for a brand manager are brand management, digital marketing, and customer service.

National product manager vs brand manager overview

	National Product Manager	Brand Manager
Yearly salary	$150,687	$97,789
Hourly rate	$72.45	$47.01
Growth rate	10%	10%
Number of jobs	123,012	127,429
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

National product manager vs brand manager salary

National product managers and brand managers have different pay scales, as shown below.

	National Product Manager	Brand Manager
Average salary	$150,687	$97,789
Salary range	Between $108,000 And $209,000	Between $72,000 And $131,000
Highest paying City	-	Parsippany-Troy Hills, NJ
Highest paying state	-	Rhode Island
Best paying company	-	Meta
Best paying industry	-	Manufacturing

Differences between national product manager and brand manager education

There are a few differences between a national product manager and a brand manager in terms of educational background:

	National Product Manager	Brand Manager
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

National product manager vs brand manager demographics

Here are the differences between national product managers' and brand managers' demographics:

	National Product Manager	Brand Manager
Average age	39	39
Gender ratio	Male, 76.0% Female, 24.0%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between national product manager and brand manager duties and responsibilities

National product manager example responsibilities.

Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
Provide statistical analysis and technical responses to customer RFQ.

Brand manager example responsibilities.

Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Manage POS merchandising and distribution of promotional items.
Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
Obtain certification through a cheese and wine class.

National product manager vs brand manager skills

Common national product manager skills

Pricing Strategy, 11%
Product Management, 9%
Product Line, 9%
R, 8%
Sales Growth, 7%
Product Strategy, 7%

Common brand manager skills

Brand Management, 8%
Digital Marketing, 7%
Customer Service, 5%
Project Management, 5%
Brand Marketing, 5%
Product Development, 4%

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National Product Manager
National Product Manager vs Brand Manager

Updated January 8, 2025

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