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The differences between new media coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a new media coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| New Media Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $53,060 | $49,151 |
| Hourly rate | $25.51 | $23.63 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,738 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Average age | 42 | 37 |
| Years of experience | 4 | 6 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
New media coordinators and marketing communications coordinators have different pay scales, as shown below.
| New Media Coordinator | Marketing Communications Coordinator | |
| Average salary | $53,060 | $49,151 |
| Salary range | Between $38,000 And $73,000 | Between $36,000 And $67,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between a new media coordinator and a marketing communications coordinator in terms of educational background:
| New Media Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | University of Georgia |
Here are the differences between new media coordinators' and marketing communications coordinators' demographics:
| New Media Coordinator | Marketing Communications Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |