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New media coordinator vs marketing communications coordinator

The differences between new media coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a new media coordinator, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

New media coordinator vs marketing communications coordinator overview

New Media CoordinatorMarketing Communications Coordinator
Yearly salary$53,060$49,151
Hourly rate$25.51$23.63
Growth rate8%19%
Number of jobs24,73896,492
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Average age4237
Years of experience46

What does a new media coordinator do?

A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

New media coordinator vs marketing communications coordinator salary

New media coordinators and marketing communications coordinators have different pay scales, as shown below.

New Media CoordinatorMarketing Communications Coordinator
Average salary$53,060$49,151
Salary rangeBetween $38,000 And $73,000Between $36,000 And $67,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Avid
Best paying industry-Manufacturing

Differences between new media coordinator and marketing communications coordinator education

There are a few differences between a new media coordinator and a marketing communications coordinator in terms of educational background:

New Media CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

New media coordinator vs marketing communications coordinator demographics

Here are the differences between new media coordinators' and marketing communications coordinators' demographics:

New Media CoordinatorMarketing Communications Coordinator
Average age4237
Gender ratioMale, 47.6% Female, 52.4%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between new media coordinator and marketing communications coordinator duties and responsibilities

New media coordinator example responsibilities.

  • Create and manage official digital media accounts on LinkedIn and Facebook, significantly enhancing the MIDEM's digital presence.
  • Develop and manage proprietary PPC support material.
  • Create web pages for Intranet and corporate website by utilizing HTML and software.
  • Create and maintain the museum's Youtube channel.
  • Produce department digital media, Facebook, websites, print.
  • Observe the movie's personal Youtube feed to catch cheaters.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

New media coordinator vs marketing communications coordinator skills

Common new media coordinator skills
  • S Website, 15%
  • Facebook, 13%
  • Promotional Campaigns, 12%
  • Twitter, 9%
  • Press Releases, 6%
  • YouTube, 4%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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