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The differences between new media coordinators and media planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media coordinator and a media planner. Additionally, a media planner has an average salary of $58,044, which is higher than the $53,060 average annual salary of a new media coordinator.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| New Media Coordinator | Media Planner | |
| Yearly salary | $53,060 | $58,044 |
| Hourly rate | $25.51 | $27.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,738 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 89% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
New media coordinators and media planners have different pay scales, as shown below.
| New Media Coordinator | Media Planner | |
| Average salary | $53,060 | $58,044 |
| Salary range | Between $38,000 And $73,000 | Between $48,000 And $69,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Washington |
| Best paying company | - | RPA |
| Best paying industry | - | Professional |
There are a few differences between a new media coordinator and a media planner in terms of educational background:
| New Media Coordinator | Media Planner | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 89% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between new media coordinators' and media planners' demographics:
| New Media Coordinator | Media Planner | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |