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The differences between new media coordinators and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media coordinator and a media relations assistant. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| New Media Coordinator | Media Relations Assistant | |
| Yearly salary | $53,060 | $45,450 |
| Hourly rate | $25.51 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,738 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
New media coordinators and media relations assistants have different pay scales, as shown below.
| New Media Coordinator | Media Relations Assistant | |
| Average salary | $53,060 | $45,450 |
| Salary range | Between $38,000 And $73,000 | Between $32,000 And $62,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a new media coordinator and a media relations assistant in terms of educational background:
| New Media Coordinator | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between new media coordinators' and media relations assistants' demographics:
| New Media Coordinator | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |