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The differences between new media coordinators and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media coordinator and a media specialist. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a media specialist are digital marketing, video production, and customer service.
| New Media Coordinator | Media Specialist | |
| Yearly salary | $53,060 | $50,832 |
| Hourly rate | $25.51 | $24.44 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,738 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
New media coordinators and media specialists have different pay scales, as shown below.
| New Media Coordinator | Media Specialist | |
| Average salary | $53,060 | $50,832 |
| Salary range | Between $38,000 And $73,000 | Between $35,000 And $73,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | BP America Inc |
| Best paying industry | - | Professional |
There are a few differences between a new media coordinator and a media specialist in terms of educational background:
| New Media Coordinator | Media Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between new media coordinators' and media specialists' demographics:
| New Media Coordinator | Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |