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The differences between new media coordinators and publicity assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a new media coordinator and a publicity assistant. Additionally, a new media coordinator has an average salary of $53,060, which is higher than the $39,387 average annual salary of a publicity assistant.
The top three skills for a new media coordinator include s website, facebook and promotional campaigns. The most important skills for a publicity assistant are press releases, provide technical assistance, and technical assistance.
| New Media Coordinator | Publicity Assistant | |
| Yearly salary | $53,060 | $39,387 |
| Hourly rate | $25.51 | $18.94 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,738 | 8,193 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A New Media Coordinator is a communications professional who develops and implements the targeted advertising content and communication for various media platforms. Their responsibilities include planning and executing advertising and media campaigns, reviewing and editing all content, identifying press opportunities with evolving issues, facilitating press conferences and briefings, keeping updated on media trends, dealing with the media budget, and negotiating to ensure competitive deals with media outlets are closed.
A publicity assistant aids and offers support to the publicity team at a public relations (PR) firm or related firms. Your duties may vary but typically include researching relevant trends and data for PR campaigns, assisting in the creation and selection of marketing materials, and developing and maintaining good client relationships. As a publicity assistant, you are responsible for promoting the organization and maintaining the public appearance, and managing and overseeing social media accounts. You are also responsible for maintaining accurate records of correspondence.
New media coordinators and publicity assistants have different pay scales, as shown below.
| New Media Coordinator | Publicity Assistant | |
| Average salary | $53,060 | $39,387 |
| Salary range | Between $38,000 And $73,000 | Between $27,000 And $56,000 |
| Highest paying City | - | Olympia, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Apple |
| Best paying industry | - | Government |
There are a few differences between a new media coordinator and a publicity assistant in terms of educational background:
| New Media Coordinator | Publicity Assistant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Communication | Business |
| Most common college | Stanford University | Stanford University |
Here are the differences between new media coordinators' and publicity assistants' demographics:
| New Media Coordinator | Publicity Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.6% Female, 52.4% | Male, 33.7% Female, 66.3% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |