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Owner and founder vs assistant marketing manager

The differences between owner and founders and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an owner and founder, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $69,307 average annual salary of an owner and founder.

The top three skills for an owner and founder include web design, financial statements and product development. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Owner and founder vs assistant marketing manager overview

Owner And FounderAssistant Marketing Manager
Yearly salary$69,307$94,094
Hourly rate$33.32$45.24
Growth rate6%10%
Number of jobs53,65682,527
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age4439
Years of experience610

What does an owner and founder do?

An owner and founder are responsible for the primary development of a company or business and the vision and mission it upholds. Aside from overseeing the overall business processes, it is also their role to address the public and represent the company. Most of the time, they have the power to make decisions, but there are instances where one must reach out to board members first for approval. Furthermore, it is an owner and founder who develops and implements the policies and regulations that mold a company.

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

Owner and founder vs assistant marketing manager salary

Owner and founders and assistant marketing managers have different pay scales, as shown below.

Owner And FounderAssistant Marketing Manager
Average salary$69,307$94,094
Salary rangeBetween $45,000 And $105,000Between $64,000 And $136,000
Highest paying City-Portsmouth, VA
Highest paying state-Virginia
Best paying company-General Motors
Best paying industry-Finance

Differences between owner and founder and assistant marketing manager education

There are a few differences between an owner and founder and an assistant marketing manager in terms of educational background:

Owner And FounderAssistant Marketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Owner and founder vs assistant marketing manager demographics

Here are the differences between owner and founders' and assistant marketing managers' demographics:

Owner And FounderAssistant Marketing Manager
Average age4439
Gender ratioMale, 64.4% Female, 35.6%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between owner and founder and assistant marketing manager duties and responsibilities

Owner and founder example responsibilities.

  • Design, build and manage websites with current standards (HTML, CSS, Photoshop).
  • Manage company expense and payroll accounts, purchase and deliver materials to job-sites, and business administrative services simultaneously.
  • Utilize HTML code for all website content.
  • Assist with e-mail marketing with hand-code HTML templates.
  • Negotiate acquisition of outside interest to consolidate shares within working partners of LLC.
  • Invest seed funding, establish billing infrastructure, and register business as LLC.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Owner and founder vs assistant marketing manager skills

Common owner and founder skills
  • Web Design, 23%
  • Financial Statements, 8%
  • Product Development, 7%
  • Payroll, 5%
  • Business Plan, 4%
  • Facebook, 4%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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