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Owner and founder vs marketing manager

The differences between owner and founders and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an owner and founder, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $69,307 average annual salary of an owner and founder.

The top three skills for an owner and founder include web design, financial statements and product development. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Owner and founder vs marketing manager overview

Owner And FounderMarketing Manager
Yearly salary$69,307$104,550
Hourly rate$33.32$50.26
Growth rate6%10%
Number of jobs53,65689,627
Job satisfaction-3
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Average age4439
Years of experience610

What does an owner and founder do?

An owner and founder are responsible for the primary development of a company or business and the vision and mission it upholds. Aside from overseeing the overall business processes, it is also their role to address the public and represent the company. Most of the time, they have the power to make decisions, but there are instances where one must reach out to board members first for approval. Furthermore, it is an owner and founder who develops and implements the policies and regulations that mold a company.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Owner and founder vs marketing manager salary

Owner and founders and marketing managers have different pay scales, as shown below.

Owner And FounderMarketing Manager
Average salary$69,307$104,550
Salary rangeBetween $45,000 And $105,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between owner and founder and marketing manager education

There are a few differences between an owner and founder and a marketing manager in terms of educational background:

Owner And FounderMarketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Owner and founder vs marketing manager demographics

Here are the differences between owner and founders' and marketing managers' demographics:

Owner And FounderMarketing Manager
Average age4439
Gender ratioMale, 64.4% Female, 35.6%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between owner and founder and marketing manager duties and responsibilities

Owner and founder example responsibilities.

  • Design, build and manage websites with current standards (HTML, CSS, Photoshop).
  • Manage company expense and payroll accounts, purchase and deliver materials to job-sites, and business administrative services simultaneously.
  • Utilize HTML code for all website content.
  • Assist with e-mail marketing with hand-code HTML templates.
  • Negotiate acquisition of outside interest to consolidate shares within working partners of LLC.
  • Invest seed funding, establish billing infrastructure, and register business as LLC.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Owner and founder vs marketing manager skills

Common owner and founder skills
  • Web Design, 23%
  • Financial Statements, 8%
  • Product Development, 7%
  • Payroll, 5%
  • Business Plan, 4%
  • Facebook, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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