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Owner and founder vs sales and marketing manager

The differences between owner and founders and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an owner and founder, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $69,307 average annual salary of an owner and founder.

The top three skills for an owner and founder include web design, financial statements and product development. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Owner and founder vs sales and marketing manager overview

Owner And FounderSales And Marketing Manager
Yearly salary$69,307$81,953
Hourly rate$33.32$39.40
Growth rate6%10%
Number of jobs53,656151,042
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 72%
Average age4439
Years of experience610

What does an owner and founder do?

An owner and founder are responsible for the primary development of a company or business and the vision and mission it upholds. Aside from overseeing the overall business processes, it is also their role to address the public and represent the company. Most of the time, they have the power to make decisions, but there are instances where one must reach out to board members first for approval. Furthermore, it is an owner and founder who develops and implements the policies and regulations that mold a company.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Owner and founder vs sales and marketing manager salary

Owner and founders and sales and marketing managers have different pay scales, as shown below.

Owner And FounderSales And Marketing Manager
Average salary$69,307$81,953
Salary rangeBetween $45,000 And $105,000Between $43,000 And $154,000
Highest paying City-Yonkers, NY
Highest paying state-New York
Best paying company-Meta
Best paying industry-Technology

Differences between owner and founder and sales and marketing manager education

There are a few differences between an owner and founder and a sales and marketing manager in terms of educational background:

Owner And FounderSales And Marketing Manager
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Owner and founder vs sales and marketing manager demographics

Here are the differences between owner and founders' and sales and marketing managers' demographics:

Owner And FounderSales And Marketing Manager
Average age4439
Gender ratioMale, 64.4% Female, 35.6%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between owner and founder and sales and marketing manager duties and responsibilities

Owner and founder example responsibilities.

  • Design, build and manage websites with current standards (HTML, CSS, Photoshop).
  • Manage company expense and payroll accounts, purchase and deliver materials to job-sites, and business administrative services simultaneously.
  • Utilize HTML code for all website content.
  • Assist with e-mail marketing with hand-code HTML templates.
  • Negotiate acquisition of outside interest to consolidate shares within working partners of LLC.
  • Invest seed funding, establish billing infrastructure, and register business as LLC.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Owner and founder vs sales and marketing manager skills

Common owner and founder skills
  • Web Design, 23%
  • Financial Statements, 8%
  • Product Development, 7%
  • Payroll, 5%
  • Business Plan, 4%
  • Facebook, 4%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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