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Product design manager vs brand manager

The differences between product design managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product design manager and a brand manager. Additionally, a product design manager has an average salary of $133,190, which is higher than the $97,789 average annual salary of a brand manager.

The top three skills for a product design manager include product design, user research and sketch. The most important skills for a brand manager are brand management, digital marketing, and customer service.

Product design manager vs brand manager overview

Product Design ManagerBrand Manager
Yearly salary$133,190$97,789
Hourly rate$64.03$47.01
Growth rate10%10%
Number of jobs146,576127,429
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a product design manager do?

A product design manager typically works with engineers and specialists in the joint effort to develop high-quality standard products. As a product design manager, they are responsible for managing product design teams, understanding and identifying a project's needs, performing research and analysis, setting objectives and guidelines, liaising with external parties, and presenting prototypes for client approval. Moreover, as a manager, it is essential to lead and encourage staff to reach product goals while enforcing the company's policies and regulations.

What does a brand manager do?

A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.

Product design manager vs brand manager salary

Product design managers and brand managers have different pay scales, as shown below.

Product Design ManagerBrand Manager
Average salary$133,190$97,789
Salary rangeBetween $91,000 And $193,000Between $72,000 And $131,000
Highest paying CitySan Francisco, CAParsippany-Troy Hills, NJ
Highest paying stateCaliforniaRhode Island
Best paying companyMetaMeta
Best paying industryTechnologyManufacturing

Differences between product design manager and brand manager education

There are a few differences between a product design manager and a brand manager in terms of educational background:

Product Design ManagerBrand Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorGraphic DesignBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Product design manager vs brand manager demographics

Here are the differences between product design managers' and brand managers' demographics:

Product Design ManagerBrand Manager
Average age3939
Gender ratioMale, 66.2% Female, 33.8%Male, 51.5% Female, 48.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between product design manager and brand manager duties and responsibilities

Product design manager example responsibilities.

  • Create, implement and manage the QA program.
  • Lead teams for branding, wire-framing, prototyping, user-testing, UX and UI design, and more.
  • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
  • Update product line launch PowerPoint; create marketing presentations for sales and clients.
  • paper prototyping and usability studies) into design team.
  • Maintain production schedule in AS400 base MAPICS XA MRP system.
  • Show more

Brand manager example responsibilities.

  • Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
  • Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
  • Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
  • Manage POS merchandising and distribution of promotional items.
  • Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
  • Obtain certification through a cheese and wine class.
  • Show more

Product design manager vs brand manager skills

Common product design manager skills
  • Product Design, 15%
  • User Research, 13%
  • Sketch, 12%
  • Product Management, 7%
  • Facebook, 6%
  • Visual Design, 6%
Common brand manager skills
  • Brand Management, 8%
  • Digital Marketing, 7%
  • Customer Service, 5%
  • Project Management, 5%
  • Brand Marketing, 5%
  • Product Development, 4%

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